I’m founder of Playtology. I spent ten years living abroad, working in all sorts of jobs. After weathering all manner of ups and downs, I returned home to embark on a new chapter. Drawing on my background in tourism and arts management, I launched the brand of ‘Wandering of Abel’. It began by drawing a character of an orangutan to raise awareness of social issues, then evolved into a brand conceived from the perspective of social innovation.
From Wandering of Abel, our educational lifestyle project, we keep learning how a clear story and authentic design can shape a brand’s soul. Through our 0-1 creative process, we developed methods that refine vision, emotion, and identity into meaningful expression — and we’d love to share them with you. That’s the reason we offer our service to you. Let’s create your story together.
What we work
Managing brand
Wandering of AbelTM– A lifestyle of exploring and learning from life
Our brand development is currently focusing on new education methods for modern young people and the reuse of social space with the integration of art, education and travel to form a lifestyle that we’re longing to. With this brand, we connect with individuals and corporates to create a better ecosystem.
Collaborate with artist
We collaborate with artists to help them package their creative into business. We also manage an online gallery with database to help artists renting or selling their artwork.
Playtology is on a mission to ‘define social challenge, play better system’. Witnessing Sabah’s brain drain and the increasing of abandoned buildings, we aim to tackle these issues by fostering a creative ecosystem.
How we work?
We are currently doing more on reuse of social space. Connecting art piece with space with our platform and our sharing marketing platform Wandering of Abel, connecting locals and tourists. Furthermore, we foster a culture of respect for intellectual property rights, particularly in the current era of generative AI.
Additional Service:
Curating service
Commercial or art exhibition curation according to audience needs.
Website design with management
Website design and hosting.
Yearly renewal website manager.
Save time to update website by yourself.
Focus on website connect to Whatsapp.
Event and exhibition consulting
Provide consulting for corporate or micro-team to plan their events and activities.
Playtology 