What is the difference between branding and marketing? These two words usually appear together, but they are different.
Branding is your person, marketing is what you wear.
Branding is the organic from your personality, such as who you are, what your attitude to others, the first impression before others get to know you deeply, those characteristics that naturally show involuntarily.
While marketing is those characteristics that you maintain to let how others think about you. Every choice you make to tell others who you are is all about marketing.
Branding can be keywords that others link with you. Marketing is a strategy that makes others link these keywords to you. There are a lot of marketing strategies nowadays, such as email marketing, campaign, social media and SEO keywords. We live in a marketing world now, we are fed by advertising. Do you ever feel information fatigue?
Since the activity of scammers is getting vigorous, people will be more likely to participate in physical activities. Instead of doing a campaign, there’s an option of curating to promote your brand. While there are pros and cons to curating, below is a reference for you.
| Doing a campaign | Curating | |
| Objective | Achieve a result (sales, awareness) | Building image or experience |
| Type | Promotion and sales | Storyline and navigation |
| Timeline | Short term | Long term |
| Output | Ads, posts, emails, events | Collections, themed content, exhibits |
Playtology 
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