Playtology

How to be a first choice when people are trying to get something? We are surrounded by lots of brands in our life… Apple, Nike, Amazon, Tesla….so on. When are you thinking about buying certain things, which brand will come to your mind first? This is how branding works. The brand which is not in your mind doesn’t mean they are weak, maybe it’s not your choice for that time.

The psychology of choosing a brand:

1. The brand promotes similar lifestyle values to them: Lifestyle value can be the philosophy or desire of a person they are, or they want to be.
2. The product possesses quality for their needs: The product fulfills their needs in terms of quality and price.
3. The product is under promotion: A sale indicates consumer to get something they are longing for or something they aren’t under the condition of ‘affordable’.

‘Price war’ tactics can’t make a brand last longer as they are cutting their profits. Instead of being in a price war, creating loyal customers is an ideal way to make your brand go longer and further.

How branding works for loyal customers:

Below will explain the psychology of a loyal customer with a layered drink.

1. Trying Layer: When their first time approach, they come with a trying attitude. They might have an imagination of what it will taste like.
2. Acceptable Layer: Once they try it, they will have a scale of preference of what the brand gives them. If it is acceptable, they will go even deeper to fulfill their curiosity.
3. Surprise Layer: When you give the right content that syncs with their imagination, or turnover their expectations with satisfaction, here you get a loyal customer.

The loyal customer can be a missioner for your brand, but you will need to maintain their satisfaction for their passion for you. Once the loyal customer finds their value from you, congratulations, they are engaged.

Playtology Enterprise|Branding and internet marketing agency from Borneo Sabah.