STARTup is always the hardest part. As a solopreneur, most businesses start with your skills. In this article, we will be focusing on solopreneurs who do art business, no matter whether you are an illustrator, artist, sculptor or creative producer, you can be an art solopreneur. Art solopreneur sells creativity, but art is subjective; it depends on the preference of the audience. Audience caught by either your art atmosphere or your brand (including your persona) atmosphere or both. We do want our audience to engage, keep our brand growing, but how? Here to share some insights, hope they help.
1. Know your audience
Know what your audience preference. They purchase your products when they need, they like or just because that is your products. Grasp the opportunity to chat with your audience about their thoughts when physical occasion or through social media. This makes you a chance to increase engagement with your audience(fans).
2. Let them likes the way you live
YOU are your ambassador of your brand. Sometimes your audience follow not only your artwork, and your person too. They love how you express through art or they just wish to have a freedom life.
3. Let your art be accessible
What is accessible art? From the Dictionary of Cambridge, the definition of accessible means able to be reached or easily obtained. Why does art need to be accessible? For some artists, they will collaborate with a manufacturer to print their art on a product. This increases the chance of exposure and accessible to the audience who can easily buy your products on different channels.
4. find the persona of your audience
Knowing the persona of your audience lets you identify which kind of audience get caught by your style. Although art is a part of life, income makes you live your life. Applying business mindset will help your art brand walk further.
How to collect this kind of data efficiently? Playtology provides personalized form design service to help you collect data as the points above.
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