Socialpreneur is a person who realize a social problem and start to find a solution. For example, Fatimah lives at the seaside, she found that there’s a lot of plastics, driftwoods floating along the seashore. So, she was thinking to clean the trashes, meanwhile she hopes she could attract more people to do with her. Let use this as a case study to apply the rules of SMART as below.
1. Story
Story starts your conversation with your audience by knowing why are you doing this. From the example above, the motivation of Fatimah to clean her hometown tells the story of warmth among people and quality of living.
2. Market sense
Market sense is an ability to look insightful to a profitable decision. From solution to product, product to profit. Socialpreneur sounds apart from profit, but every entrepreneur should look seriously on managing the cash flow even though working on social project. Besides collecting trashes, Fatimah can plan a day trip attract public to come and visit their villages in order to promote environment protection.
3. Aesthetic
We are under experience economy nowadays. Aesthetic usually means a factor used in design product. Aesthetic can be connect with lifestyle, no matter on physical product or virtual tour. For instance, Fatimah sell some souvenirs made by plastics or wood for visitors to customize their on name on it.
4. Re-
Reuse, recycle, reduce is some phrase that can emphasize your social image. Fatimah reuse plastics bottle that she collected to make vase for plant. She also up-cycle those plastics and make into handcrafts. Also, she can distribute to her neighborhood for them to earn living cost.
5. Terrior design
Terrior design are not only means the appearance on product, it also means the feels you provide to your audience in the way of origin. Fatimah might can design a day trip to experience the life of villages and tasting local seafood dishes, to let participants have more connection to the sea while enjoying the meal, meanwhile promoting of sea protection.
Lastly, let us do a summarize of this case study. Fatimah collects those trashes to recycle and some she will make into handcrafts. She also distributes the making of handcrafts to her neighborhood and provides them some jobs for earning living cost. Fatimah designs her idea into a half day trip, attract visitors to do handcraft by using those collected bottle, with lunch of local dishes, let visitors enjoy the time in seaside village.
Playtology 